Auto First Inc. - Durham, NC
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Holland Hale

Welcome to our dealership.

I am Holland Hale, the owner of this Durham NC based business. I bring 30 years of automotive experience to help my clients find and purchase the best vehicle to fit their needs. I have worked in every department of the auto business from detailing to finance. Finding the right car and the right deal can be hard when you are on your own with no guidance in the process. I have helped thousands of customers during my career to relax and shop for the right vehicle with the help of my experience. From selecting the car, exploring the options, arranging financing, to handling the DMV side of things I can make the process very easy for you. I believe in developing a relationship where my customers can trust my advice and can call me to place an order while knowing I will do everything possible to make their selection and transaction smooth and seamless from the dealership to their driveway. I am a student of the business and I continue my education every year to stay current on trend, products, and DMV rules governing the auto business.

I have been an auto enthusiast since before I could hold a steering wheel. I have enjoyed a fun and fulfilling amateur racing career. I have raced in several sports car series and won quite a few races. Most of my racing has been in vintage sports cars such as the Datsun 510 and 240Z and modern BMW’s. My preferred race car has been the BMW M3. One of my favorite jobs was as the Chief Driving Instructor for the NC Chapter of the BMW Club of America. I have also been a certified high performance driving instructor helping the Ferrari Club of America, The BMW Club of America, Car Guys Inc., The National Auto Sport Association, and other groups deliver class room and in car instruction at the highest level. I have traveled to and raced at some of the finest sports car tracks in the nation plus the Nurburgring in Germany. I have been an almost lifelong resident of Durham NC. I have built my life and my business here. My wife works in health care helping people every day. My children attend Durham Public Schools. I am active in my church and enjoy helping with the Cub Scout Pack activities my son and I participate in. I am especially excited to help my son build the fastest Pine Wood Derby car we can every year!

I welcome and encourage you to contact me or my staff to help you with buying, selling, or consigning a vehicle.

Brad Street


Brad Street is the Sales Manager for Auto First Inc. Brad has a straight forward can-do attitude when it comes to helping his clients. He has over 30 years’ experience in the automotive business world. He has managed a body shop, been a sales manager at Durham NC’s best high line dealership, been a sales consultant at Lexus and Hyundai dealerships and knows the best ways to help his customers find and purchase the car that they desire. It is very important to him that the transaction is conducted in a stress free and comfortable manner. He is very transparent in the process and will always take the time to answer customers’ questions and make sure they have the help they need in getting the best deal possible. If you have ever been frustrated in the process of buying a car you need to deal with Brad. His clients are very loyal to him and often won't talk business with anyone else!

Brad is a Durham native and now lives in Cary NC. He has deep ties to this community. His wife works in the legal industry. Their son is a student in Wake County and is very accomplished in martial arts. He welcomes all his longtime friends and customers to visit him and of course welcomes new customers to find out how easy he is to work with.

4914 Hillsborough, Durham, NC 27705 | 919.200.6080
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4914 Hillsborough - Durham, NC (919) 200-6080 -